The Human Side of Real Estate May 12, 2025

What to Look for in a Great Realtor (It’s Not Just Sales Numbers)

Here’s what I’d tell my own family to look for in an agent – and why trust matters more than anything…

🏡 What to Look For in a Great REALTOR®

Beyond Sales Numbers – A Comprehensive Client Checklist

Communication & Responsiveness

  • Responds promptly to calls, texts, and emails
  • Actively listens and tailors communication style
  • Keeps me informed at every step

Local Market Expertise

  • Deep knowledge of neighborhoods, schools, and amenities
  • Provides data-driven insights into market trends and pricing
  • Understands zoning, development plans, and property history

Professionalism & Ethics

  • Demonstrates integrity and puts client interests first
  • Explains contracts, risks, and obligations clearly
  • Is a REALTOR® bound by the NAR Code of Ethics

Negotiation & Advocacy

  • Strong advocate in offers and counteroffers
  • Presents options, not pressure
  • Knows how to handle tough negotiations diplomatically

Client-Focused Approach

  • Customizes services to meet my needs, timeline, and budget
  • Provides education, not just transactions
  • Follows up post-closing

Problem-Solving Skills

  • Anticipates challenges and provides solutions
  • Coordinates smoothly with lenders, inspectors, and contractors
  • Handles hiccups calmly and professionally

Strong Network & Resources

  • Has reliable contacts (mortgage, staging, legal, repair pros)
  • Uses professional photography, marketing, and MLS strategy
  • Leverages industry tools and tech effectively

Credentials & Continued Education

  • Holds designations like GRI, ABR, AHWD, etc.
  • Demonstrates commitment to ongoing learning
  • Shares how credentials benefit clients

Transparency & Trustworthiness

  • Offers honest feedback—even when it’s hard to hear
  • Sets clear expectations on timeline and outcomes
  • Provides references or client testimonials

Track Record of Service, Not Just Sales

  • Reputation built on trust, satisfaction, and repeat clients
  • Reviews highlight communication, care, and expertise
  • Demonstrates passion for helping, not just selling

💬 Ready to work with a REALTOR® who checks all the boxes?
Let’s talk about how I can help you navigate your next move with confidence and care.
📲 Call, text, or email me today to get started — your dream property or ideal buyer is waiting!